Welcome ‘Itey!’ the face of the Pun’s identity. This friendly Yeti was created to appeal to everyone and to stand out through the crowds of Kuala Lumpar. It has a fun charm that suits the brand and represents the people working there. Throughout the year, Itey has become more than just a logo. Itey’s personality developed through a series of illustrations designed throughout the year. His face can be seen on packaging and all point of sale, you can’t forget his face!