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VANESSA MA
Instore Motion
Elevating the in-store experience
Nintendo Fun Mirror Pitch / Interactive screen, editing visuals, motion effects.
An interactive screen experience featuring dynamic visuals, motion graphics, and real-time audience engagement.
The experience begins with a looping Bowser animation, created by editing and repurposing existing video assets. Through compositing, masking, colour grading, and asset reconstruction, new scenes are developed while maintaining a cohesive visual style throughout.
As visitors approach the Fun Mirror, the animation responds and evolves, transitioning into an interactive experience where guests can engage with Nintendo characters and capture photos. The content dynamically adapts to audience proximity, creating an immersive and playful encounter that brings Nintendo's iconic characters to life.


Fuijifilm / storyboarding, editing, motion effects, audio design
The experience combines physical product displays with a supporting visual animation backdrop, creating an engaging showcase environment.
A branded hero film introduces the Fujifilm range, followed by dedicated feature segments highlighting each product individually.
Each product spotlight includes dynamic motion graphics, detailed imagery, and concise feature callouts, providing visitors with an accessible overview of key capabilities and benefits.


Logitech MX / Collaboration with 3D lead and UX designer to create an interactive video. Videos are triggered on spacial movements.
Silvercross / Collaboration with 3D lead and UX designer to create an interactive video. Videos are triggered on spacial movements.


Nikon / storyboarding, editing, motion effects, audio design
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